There is still time to set up a free half an hour communications consultation to discuss your business and communications strategy. If this sounds like it would be of interest to you, please pop me an email at email@example.com, I’d love to hear from you.
Click here to read my previous post and to find out more about the inspiration behind Tip-Top Tip Tuesdays. Keep on reading to find out what Tip-Top Tip #3 is…
Your look is your hook.
Research has indicated that within the first 20 seconds of a job interview, the interviewer will have already determined the outcome. Think of your brand like a job interview– it’s your opportunity to leave a lasting impression. A strong brand is vital for growth, trust and continuity. Just like the first 20 seconds of an interview, it is the first touchpoint you will have with your consumer that could influence their purchasing decisions.
As a start-up, you might be at a loss knowing where to begin when it comes to creating a brand and subsequent materials for your business. Not to worry, there are plenty of online platforms that can guide you through the process such as Canva, and Commsbank designer Will Shek is on hand to provide inspiration when required.