Calling all new start-ups and businesses who have taken a new direction due to the pandemic, Commsbank wants to support you!

Commsbank is currently offering free half an hour communication consultation slots, exclusive to ABN members. If this sounds like it would be of interest to you, please pop me an email at hannah@commsbank.com, I’d love to hear from you.

Click here to read my previous post and to find out more about the inspiration behind Tip-Top Tip Tuesday.  Keep on reading to find out what Tip-Top Tip #2 is…

I heard a rumour; you need to know your consumer.

Whether it’s scented candles or personalised sweet treats, you need to define your audience and their key traits. You should take the time to segment your target audience and consider the following:

  • What are their interests?
  • What’s important to them?
  • What causes them everyday worries? How can your product or service solve these?

Understanding your consumer and their needs will help to shape your focus, communication channels and strategy. For example, are you targeting Generation Z? Then you might want to explore the wonderful world of TikTok as a communication channel to connect with your customer. Commsbank recently explored the use of TikTok as a marketing approach; click here to find out more.

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  • Not surprised to hear members are taking you up on these consultations. Well done!

    • Thanks Andrew! I had a great meeting with Keith this afternoon, it's fab to finally meet some of the members (albeit virtually) and offer support. 

      Keith Hunter
      ABNCommunity will help you make connections, gain visibility and win business. Sign up & join almost 7000 local business people, for FREE!
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