Lockdown time certainly gives you more time to think and more recently one of my customers created a very successful "Fit Like" campaign. Their staff are from all over the world, however regardless of their nationality, they will know from working alongside Aberdonians, our local greeting, "Fit like"? They have created this campaign to help stimulate conversation amongst their staff, regardless of nationality and we certainly know from these unprecedented times, it is "good to talk". Various promotional products were involved in launching the campaign, ie. mugs, pens and the enclosed pin badge. This was something I was wearing every day up until recently and it certainly proved successful in opening up conversation. So now more than ever we need to reach out in our own way to say "Fit like"!
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Great post Dennis! I can't think of any other time whe it's been more important to ask fit like? We might just give someone a real lift when we do that just now (or at any other time!)