I was recently speaking to a good friend of mine who is a few years younger and runs a successful business. He is fortunate that he has not historically and currently does not need to market himself or his business too much to continue to be successful. However, he wishes to build up a reputation and promote his business nonetheless and so was asking my advice re networking, how to promote himself etc.
I am certainly by no means an expert and still consider myself very much in the infancy of building my personal brand, but that is how I view it. That I need to build my own personal brand and that of my employer/my own business if I had one, alongside my own personal brand. I discussed with him networking events and LinkedIn, all of which he was aware of but not actively participating in but I wonder if ABN had any good tips as to what you think helped you grow your personal brand, to have you 'name dropped' within your sphere?
On a secondary point, my friend is a few years younger than me and is blessed with looking like that of a 5 year old. I am sure he will be grateful for that in the long run but I personally do feel it is hard to have some people take you seriously due to your young age. I think disappointly some people presume that means inexperience which is definitely not always the case. Now, I hasten to add this does not go for the majority of people looking to network etc but I wonder if you have ever fallen foul to this or seen it happened and have any tips on how best to handle/overcome this obstacle?