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All but a brief.

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It's been an incredible journey over the last 12 months: we've onboarded clients who've given us their trust, as well as their advertising budgets and we've delivered work that I'd be proud of producing in a central London studio, let alone our wee box in the West End of Aberdeen.

However, as we enter a new year, it strikes me that our journey in the North has been absent of one key step: receiving a brief.

We've met with wonderful business owners and marketing minds. We've understood through questioning, conversations, proactive research and a shared cognition of the challenges facing growing companies, how our services could help support the next phase of their brand's development.

But, we've not received a brief.

That's where a business shares a document outlining their current position, requirements and ambitions.

This includes elements like:

Customers: who are they now and who would be ideal?

Competitors: who are your direct and indirect competition?

Channels: where do you promote yourself at the moment?

Content: what messaging and materials have you produced to date?

Agencies are then invited to prepare a proposal and pitch this to the company.

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So go on: answer the questions. Ping them to us and let us show you what we can do.

I dare you.