Have you just ventured out and started a new business? Perhaps you’ve turned your hobby into a side hustle during lockdown. We want to support you!
Every Tuesday over the next month, Commsbank will be inviting you to arrange a free half an hour communication consultation, exclusive to ABN members. Throughout this uncertain period, there has been an array of inspiring creators turning their hobbies into a business. Supporting small businesses has never been more crucial, and we would like to help through offering advice and tips around your communications strategy. If this sounds like it would be of interest to you, please pop me an email at firstname.lastname@example.org, and we can set the wheels in motion.
To accompany this offer, I will be posting one of our tip-top tips each week to help your start-up communicate with confidence.
Without further ado, here is our tip-top tip #1!
Be the (wo)man with a plan.
A communications strategy is something that tends to fall into the ‘I’ll get it to later, I promise!’ category. We understand, there are no quiet days when starting a new business. But taking the time to devise a communications strategy is worthwhile as this is your route to connecting with your audience and converting them to customers.
A great communications strategy will identify who you need to reach, what you need to tell them and how you’re going to do it. It will also ensure you don’t miss an opportunity to spread your message. We recommend looking at your strategy on a month-to-month basis, some questions to ask yourself are:
- Which channels are you utilising?
- What content do you have to share?
- Do you have any upcoming announcements or offers?
- Are there any current affairs that relate to your product or service? Could you offer a think piece on this subject?
- Is there any industry events where you should be present?