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I work for the Robert Gordon University as a Lecturer in Marketing. I currently co-ordinate modules such as: our undergraduate Business Creativity, Business Start Up in the Creative Industries, and Marketing module. Alongside this I also co-ordinate our postgraduate module on Marketing Strategy. My role also involves me assisting in the teaching team for our postgraduate module Business Marketing and Innovation. Additionally I am involved in support our Events Management course in my role as Head of Year for the second year students.
My previous role in the university was as a Researcher with a focus on areas such as Women's Career Development/HSE/Competency issues in the oil and gas industry. My current research interests lie in the area of consumer psychology, which underpins my part time PhD topic exploring the role of Nostalgia in Fans reaction towards change in Disney theme parks.