I was driving down the road yesterday and realised that we take in millions of impressions every minute on a simple drive.
Your social media feed is a bit like that.
But if someone stares at you as you drive past - you remember.
It might be the - only - thing you remember.
I want to influence people - you want to influence people.
Don't pretend it isn't true.
So what can we learn from 'influencers?' .. it turns out - quite a lot.
Being visible works.
In this video I talk about why that is, the science and the practicalities of making what influencers know work for you .