All Posts (77)

The power of storytelling

If you are looking for ways to raise awareness of your business or campaign then telling your story, rather than just selling products or services, is key.

You should be treating your brand as if it were a person, with a tone of voice, a sense of humo

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Are you based in Scotland?

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The conversation starts like this......

Potential Client - Are you based in Scotland?..........   

ME  - Yes, Banchory , Aberdeenshire.

Potential Client -  That's a relief.   I've spent days trying to get hold of a telephone company who can help us.

 

Thi

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Coping with the changes

Today is the start of a new month and the time for more change, whether that be re-opening your business, returning to work, dealing with a job loss or concerns about your future. Our mental health has been impacted greatly over the last few months a

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Moonstir - Thinking Heads goes to press

As a new entrant to the self employed market, I am delighted to be supported by the local press.  I also look forward to connecting with some colleagues in ABN going forwad so that my services can reach the community.  Read this short article in the

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From Utility to Luxury, and Back to Utility

Many things in our lives which we now see as a utility, started off as a luxury.

In the early nineties, for instance, mobile phones were considered a work device. You would only have one if your employer paid for one for you, and you'd only get one i

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